We have a fairly large member database that we would like to promote our offers to. Previously, we had two separate databases for WordPress and email marketing. This useful plugin has allowed us to consolidate our marketing list with our WordPress users. Perfect!
We would like to be able to utilize data from the profile fields to populate our email newsletters (Hello ‘Jim’, you have ‘4500’ reward points. I can see that we can already send automated emails with these variables. Is it not possible to send a custom email as well?
To take it one step further, it would be awesome to be able to target emails to specific demographics based on user profile fields. For example, send an offer to just females right from within WordPress without having to export and import custom lists into something like Mailchimp.
Anybody out there have any ideas how this might be achieved? Maybe using a cocktail of plugins (paid or unpaid)? Any hints would be great!
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